2012 NASCAR Sprint Cup Series, Atlanta

Jeff Gordon will personally match all funds -- up to $150,000 -- raised through Kick-It games held in the month of September in honor of Childhood Cancer Awareness Month to help bring awareness to childhood cancer and the crucial need for increased funding for research.

Kick-It is a grassroots fundraising program that secures critical dollars for childhood cancer research through the simple game of kickball. Participants establish teams and use their network to raise funds much like a traditional 5K charity run. Kick-It games have been played throughout the country and as far away as Australia in backyards, parks, and even baseball stadiums. To locate or organize an event in your community, visit www.kick-it.org/jeffgordon.

"No game is too small since every dollar raised moves us closer to a cure," said Gordon. "Childhood cancer remains the number one cause of death by disease for children in our country. Until every child is cured we will remain steadfast in our efforts to fund research."

Jeff Gordon Children's Foundation will host the 2nd Annual Charlotte Kicks-It kickball tournament at CMC-NorthEast Stadium, home of the Kannapolis Intimidators, on Sunday September 7th. Proceeds raised will benefit childhood cancer research at Levine Children's Hospital in Charlotte, NC. To register, visit http://www.kick-it.org/games/2014/09/2nd-annual-charlotte-kicks-it.

To date, Kick-It has raised over $2 million dollars for childhood cancer research. Each year, nearly 14,000 children in the U.S. alone are diagnosed with cancer. Childhood cancer spares no ethnic group, socioeconomic class or geographic region and, although great strides have been made in treating certain types of cancer, there still remains a 0% survival rate for others.

Jeff Gordon Children's Foundation - Kick-It Program

Jeff Gordon Children's Foundation supports children battling cancer by funding programs that improve patients' quality of life, treatment programs that increase survivorship and pediatric medical research dedicated to finding a cure. For more information visit www.jeffgordonchildrensfoundation.org. Kick-It is a grassroots program that raises money for children's cancer research by inspiring people across the country to play kickball. For more information visit www.kick-it.org/jeffgordon.

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