This weekend at Kansas Speedway Jeff Gordon's No. 24 Chevrolet SS will have a new look.

The Red Cross Racing SleevesUp campaign will be featured on Gordon's race car.

For the eighth year, The American Red Cross and 3M have partnered to create a special paint scheme to promote an American Red Cross campaign.

SleevesUp is a first-of-its-kind website that lets Red Cross supporters create a virtual blood drive and encourage friends and family members to give blood or platelets.

Gordon will have a special guest of honor at Kansas Speedway, Dillon Low.

Dillon was born in 2006 and diagnosed with Diamond Blackfan Anemia, which is a rare genetic disorder that prevented his bone marrow from producing red blood cells.

Dillon received approximately 80 blood transfusions over the course of six years as he waited for the perfect match to have a bone marrow transplant. Finally, in 2012, Dillon received the transplant he needed and is now free to be a normal kid, living a normal life.

The American Red Cross is the reason that Dillon is alive today. Because of the Red Cross, donors were found to give Dillon the blood he needed.

Not only will Dillon be at the race in Kansas, but Dillon’s name will also be displayed on the back of the No. 24 3M/Red Cross Chevrolet SS.

You can help when you pull your SleevesUp and pledge to donate blood.

To learn how you can help, visit http://rdcrss.org/1E4r1DX and pledge to donate blood today.

JEFF GORDON, NO. 24 AMERICAN RED CROSS CHEVROLET SS – 13TH IN STANDINGS

“Kansas is a great track for us, and it has been ever since it opened up. I like the transitions from the straightaways to the corners. That track just ‘suits’ me as a driver. I just feel comfortable there.”