Four-time NASCAR Cup Series champion Jeff Gordon will run a special paint scheme “designed” by 3-year old daughter Ella at Atlanta Motor Speedway on September 5.

Ella – with the assistance of some finishing touches by NASCAR’s first officially licensed artist Sam Bass -- created the design for “My Papa’s Car.” The design will also feature the new logo of the newly renamed Jeff Gordon Children’s Foundation, the car design and die cast purchase information can be viewed at

“I can’t wait to run Ella and Sam’s design, and I can’t think of a better way to showcase the new Foundation logo and name than on that car,” said Gordon. “DuPont has graciously allowed us to run this scheme during one of their races, and I really appreciate their continued support of the Jeff Gordon Children’s Foundation in its efforts to raise awareness and funds for childhood cancer research.”

About The Jeff Gordon Children’s Foundation

The Jeff Gordon Children’s Foundation was established as a non-profit 501 (c)(3) organization in 1999 by the four-time NASCAR Cup Series champion. The Foundation supports children battling cancer by funding programs that improve patients’ quality of life, treatment programs that increase survivorship and pediatric medical research dedicated to finding a cure.

The Foundation also supports the Jeff Gordon Children’s Hospital in Concord, NC, which serves children in the community by providing a high level of primary and specialty pediatric care. We are proud to support a quality healthcare facility dedicated to compassionate care and medical excellence for children.

For more information visit

To pre-order the die-cast version of "My Papa's Car" please follow this link.

Follow this link to view images of "My Papa's Car".

Follow this link to view the photo gallery of Sam and Ella working on the design.

About Sam Bass

Sam Bass is the most accomplished artist and graphic designer in NASCAR. Since 1987, he has created race team graphics for corporate America’s leading sponsors, NASCAR team owners and drivers. He is also known for his fine-art original paintings and a distinctive style when it comes to his design of track program covers, racing-themed ad campaigns, posters, apparel and custom shop guitars. His personal studio and motorsports art gallery in Concord, N.C., are adjacent to Charlotte Motor Speedway. He is the first officially licensed artist of NASCAR. For more information please call 704/455-6915, or log on to