Jeff Gordon Makes BusinessWeek's Power 100 List
What is power? In athletics it is usually thought of as bulging muscles and dominating performance. But in sports today, power has a different meaning, as well: the earning potential of athletes, owners, agents, communities, and brands, ranging from breakfast cereal to beer.
To determine who the 100 most powerful athletes are on and off the field, Bloomberg BusinessWeek teamed with CSE, formerly known as Career Sports & Entertainment, an integrated sports and entertainment company that connects brands with fans, and Bloomberg BusinessWeek columnist Rick Horrow of Horrow Sports Ventures and host of The $ports Take with Sports Professor Rick Horrow, to create the 2010 version of the Power 100. Unlike previous Power 100s, this year's ranking would focus only on the athletes--not the owners, the agents, the commissioners, or the coaches. On-field metrics included athletes who scored the best on the field (or the rink, the greens, or the court) over a two-year period. The more popular the sport, the more weight those achievements garnered.
Jeff Gordon, 4-Time NASCAR Cup Series champion, ranks 28th on the list, ahead of such well-respected athletes as Tom Brady, Venus Williams, Donovan McNabb, Dwight Howard, David Beckham and Alex Rodriguez.