Jeff joins the Extreme Makeover: Home Edition crew in SC this week!

Four-time NASCAR Cup Series champion Jeff Gordon is the celebrity builder for this week's "Extreme Makeover: Home Edition" build in Horry County, S.C., officials announced this morning. The family getting the new house will also be announced today.

Builders Sterling Homes will team with about 2,000 volunteers to help build the house. The public is invited to watch the progress and is encouraged to bring canned goods for a countywide food drive running in conjunction with the build.

Organizers of an "extreme" canned food drive to run in conjunction with the return of ABC's reality show "Extreme Makeover: Home Edition" have a lofty goal: to collect more food locally than ever has been done before.

The show's premise - creating a custom-built dream home for a deserving family who could never afford it themselves - plus its scale (doing so in a one-week period) seem to inspire its host community to similar feats of kindness.

The process begins today with the door-knock and immediately moves into production with the build, concluding later in the week with the big reveal for the family.

The site will be open to the general public beginning at 8 a.m. Wednesday. There will be plenty of designated parking, well marked, and shuttles will be able to take spectators from the parking lot to the spectator area at the build.

Stay tuned for more information about Jeff's visit to "Extreme Makeover: Home Edition" and when the episode will air on ABC!