Introducing The Jeff Gordon Foundation Holiday Car

Introducing The Jeff Gordon Foundation Holiday Car

Making the Season Bright

The Jeff Gordon Foundation issues a new specialty die-cast to benefit children's charities


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PHOENIX - Action Performance Companies Inc., the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise, today announced the release of the latest "fantasy" race car collectible from The Jeff Gordon Foundation. The car is a holiday special featuring Santa Claus, and proceeds from the sales of these collectibles will benefit the charities supported by The Jeff Gordon Foundation.

Since it was established in December 1999, The Jeff Gordon Foundation has focused its efforts primarily on children's causes and family-oriented charities, including The Leukemia & Lymphoma Society, The Make-A-Wish Foundation, The Marrow Foundation in partnership with the Hendrick Marrow Program and Riley Hospital for Children.

In 2001, The Jeff Gordon Foundation began issuing a special fantasy die-cast collectible in order to offer collectors and Jeff Gordon fans the opportunity to share their support and contribute to so many worthy organizations. The initial success of the die-cast program ensured it would become an annual benefit for The Jeff Gordon Foundation. The first three special edition die-cast cars all featured imagery from Sesame Street, with proceeds shared between The Jeff Gordon Foundation and Sesame Workshop.

This year's "Santa Claus" car, designed by artist Sam Bass, is the first vehicle being released as a holiday special. Action Performance will produce the vehicle in a 1:24-scale Colorchrome metal edition.

As with past die-cast releases from The Jeff Gordon Foundation, the "Holiday" fantasy collectible will be available through Action's standard distribution channels. To reach one of 16 Action Racing Collectables distributors, call the locator line at 1-800-411-8404. The Racing Collectables Club of America can be reached at 1-800-952-0708 or visit RCCA online at www.goracing.com.

The Jeff Gordon Foundation Mission Statement:
Children and families are the heart and hope of our future. Each child is special and deserves every opportunity for a safe and healthy life. The Jeff Gordon Foundation is dedicated to help support the physical, social and intellectual needs of children and their families throughout the United States. By awarding grants to needy and worthy causes, The Jeff Gordon Foundation will benefit organizations that reflect the values and concerns of Jeff Gordon. As a public, not-for-profit 501 (c)(3) organization, the Foundation is devoted to helping those in need.

About Action Performance Companies:
Action Performance Companies Inc. (NYSE: ATN) is the leader in the design, promotion, marketing and distribution of licensed motorsports merchandise. The Company's products include a broad range of motorsports-related die-cast replica collectibles, apparel, souvenirs and other sports-inspired memorabilia. Action Performance markets and distributes products through a variety of channels including the Action Racing Collectables network of wholesale distributors, the Racing Collectables Club of America, QVC, goracing.com, trackside at racing events, direct corporate promotions, mass retail and department stores, specialty dealers and select online retailers. For more information about Action Performance and its many subsidiaries, please visit the company's corporate Web site at www.action-performance.com.